First 20 Free Audit · 20 left

Your ads cost more and sell less. Find out why.

Get a real audit from a senior expert, not just AI.

3 of your recent ads · 60 signals · 48-hour turnaround.

Audits ads forMetaTikTokYouTube

Apply for free audit →Book a 30-min audit call · $297$993 days

Watch Mikhail break down a real ad

How Mikhail actually thinks about ads

Get a real audit from a senior expert, not just AI.

Founder worked with

Connect with Mikhail on LinkedIn

Follow Qualea

Artem's ad — audited by Qualea — Artem
Founder, BABP

Signals scored

Across Basics, Message, Attention, Relevance

Of your recent ads

Image or video, any platform format

48h

Turnaround

Founder-signed deliverable in your inbox

Is this for you?

This audit is for you if

1
You're spending real money on paid ads
Meta, TikTok, or YouTube — and CPA or ROAS isn't where it should be.
2
You have recent ads live
You want to know exactly which signals are leaking conversions — with evidence, not vibes.
3
You want a senior read, not just a score
A marketing expert reviews, prioritizes, and writes the fixes — AI alone won't cut it.

Not for you

You haven't launched any paid ads yet, or you just want generic "make it pop" feedback.

Apply for free audit →

What you get

A real deliverable, not a printout

Every audit comes as a personal video walkthrough — Mikhail talks through what's working, what to kill, and the exact next test, with your creatives on screen.

Annotated Qualea audit preview — Frame from your video walkthroughRecorded by Mikhail

60-signal scored breakdown
Every ad scored across Basics, Message, Attention, and Relevance — with the reasoning behind every pass/fail.
Top fixes, prioritized by impact
Not generic. Specific to your creatives, ordered by what's likely costing you the most performance right now.
Next-test recommendations
A short list of variations and angles to ship next — written for your media buyer, not a marketing essay.
Personal video walkthrough
Mikhail records a 2–3 min screen breakdown of every audit — talking through what's working, what to kill, and the exact next test, with your creatives on screen.

How we're different

Qualea vs. doing it yourself, an agency, or ChatGPT

You've probably tried at least one of these. Here's the trade-off on each.

Axis

Qualea

In-house team

Agency

ChatGPT

Turnaround

48 hours

Signed report in your inbox

Months of trial-and-error

You've been testing fixes — but the needle hasn't moved

1–2 weeks

Plus kickoff calls and revisions

Instant

But surface-level

Framework depth

60 signals, 4 pillars

Basics · Message · Attention · Relevance

Gut feel + Slack threads

No shared rubric to point at

Usually ad-hoc

Varies by who's assigned

Pattern matching

No weighting, no scoring

Human accountability

Reviewed by a senior marketer

Mikhail signs every audit

You, after-hours

And no one to blame but yourself

Sometimes a junior strategist

Senior is busy with the retainer

No one owns it

The model just generates

Cost

Free (first 20 applicants)

Then $99 promo · $297 list

Wasted ad spend

Plus your own hours

$2K–$10K

Retainer or project fee

Free

You get what you pay for

What you walk away with

2–3 min video walkthrough + next-test list

Sharable link, prioritized fixes

Spreadsheets and questions

"Why isn't this working yet?"

A slide deck

And another meeting

A long prompt response

Generic to the category

What a fix looks like

Three real examples of audit-driven changes

We don't just flag what's wrong. The deliverable shows you exactly what to change, why, and the lift to expect.

Example 1
MessageCTA clarity & specificity
+22% CTR
typical DTC range, Meta auction-stage
Before
Generic "Shop now" overlaid at 0:04. No product name, no value frame, no objection handled. Reads as a default button instead of an offer.
After
"Try a 7-day pack — first 100 ship free." Names the product, time-boxes the offer, addresses the #1 objection (commitment) — all in 9 words.
Why it matters: Message is 4 of 20 framework points; the CTA carries roughly a quarter of that weight because it converts intent to click. A vague CTA is the single most common failure we see in DTC creative audits.
Example 2
AttentionFocal point hierarchy
−30% scroll-past
first 1.5s of pre-scroll testing
Before
Three competing focal areas: founder face (top-left), bold headline (center), and product packshot (bottom-right). Eye-tracking heatmap predicts viewers scan, then bounce within ~1.4s.
After
Product packshot promoted to single primary focal point. Founder face de-saturated and downscaled to secondary. Headline broken into a 2-line block under the product. One thing to look at, then read.
Why it matters: Attention pillar is 5 of 20 points; focal point is its anchor criterion. Multi-focal creative leaks 30–40% of paid impressions in pre-scroll testing — it's the failure that's hardest to see because each element looks fine on its own.
Example 3
RelevanceEmotional appeal × audience match
+20% CVR
audience-matched creative lift, DTC median
Before
Aspirational lifestyle shot of a 22-year-old at a rooftop bar. Customer base from your last 90 days of orders skews 32–45, suburban, repeat-purchase driven. Aesthetic is correct for the brand but wrong for the buyer.
After
Same product reshot in a kitchen-counter context with a mid-30s home cook. Same brand colors, same logo treatment, but the emotional frame is "this is for me" instead of "this looks cool."
Why it matters: Relevance is the heaviest pillar at 6 of 20 points. Emotional-appeal mismatches are the kind of failure agencies and AI tools both miss — they look at the creative in isolation rather than against your actual buyer profile.

The framework

60 signals across four pillars

Adapted from the ABCD framework used by category leaders, refined with the same scoring approach our founder built for performance-focused brands.

Basics

15 signals

Is your creative production-grade and on-brand?

·Logo present & legible
·Brand colors compliant
·Resolution & aspect ratio for platform
·Type hierarchy readable on mobile

Message

14 signals

Does the viewer understand the value in the first 3 seconds?

·Hook clarity at 0–3 sec
·Product category recognizable
·Call-to-action specificity
·Headline–visual–CTA alignment

Attention

16 signals

Does it earn — and hold — attention in a noisy feed?

·Hook density per beat
·Pattern interrupt strength
·Pacing & cut length
·Visual hierarchy in thumbnail

Relevance

15 signals

Does it match the audience, platform, and funnel stage?

·Audience–creative match
·Platform-native cues
·Funnel-stage appropriateness
·Emotional register

AI scores all 60 signals consistently. Mikhail reviews, prioritizes, and writes the final fixes — that's the "real audit" part.

Why a senior marketing expert, not just AI

You get a real expert opinion, not a checklist

Over the last decade I've run performance and brand campaigns for 30+ companies — including Mars, KIND, Heineken, Jägermeister, and PedidosYa. AI can give you a generic critique. I'll tell you what to keep, what to kill, and what to test next.

Connect on LinkedIn More on YouTube

Questions? Email me directly → mikhail@qualea.ai

Frequently asked

How is this different from ChatGPT giving me ad feedback?+

ChatGPT produces a generic critique against patterns it learned. Qualea pairs a 60-signal scoring framework with a human marketer who has actually launched campaigns at Mars, KIND, Heineken, Jägermeister, and PedidosYa. You get an opinion, not a printout.

What do I get back?+

An audit deliverable signed by Mikhail covering: scoring against the 60-signal framework, top 5 things to fix, top 3 things working, and a concrete next-test recommendation. Plus the underlying AI scoring report so you can see the numbers.

How long does it take?+

Up to 48 hours from submission, usually sooner. You receive the deliverable by email; no logins to manage.

Why is the first 20 free?+

I want feedback from real DTC brands before pricing this as a service. In exchange I'm asking for an honest reaction afterwards — that's it.

How do I reach Mikhail?+

Just email mikhail@qualea.ai — replies are usually within a few hours during weekdays.

First 20 Free Audit · 20 left

Find out what's burning your ad spend

3 of your recent ads · 60 signals · reviewed by Mikhail in 48 hours.Apply for a free audit, or jump on a $297 $99 call with Mikhail (next 3 days) — whichever fits.

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